Fit Technologies – Corporate Identity Development
A corporate identity that fits
The former SchoolOne wanted to extend its information technology and consulting services beyond the education sector – its only market segment since inception. The company partnered with Dix & Eaton to develop an appropriate new corporate identity.
D&E worked closely with SchoolOne to rebrand the organization as “Fit Technologies” and developed a new look, feel and messaging for the organization. This work included creating a new company logo and color palette, messaging statements, marketing collateral and the framework for a new Web site to help Fit better position itself in new markets.
The new name and corporate identity provided a good “fit” for Fit Technologies, and the change in look, feel and messaging was well received by employees and customers. The visual branding helped Fit’s executives take the company to the next level of its business strategy.