STERIS Product Launch

National media relations for product launch

With the emergence of new, drug-resistant bacteria that swept the globe, STERIS – a $1 billion infection-control and sterilization company – developed a vaporization technology for use in eliminating these bacteria in hospitals.  Called VaproSure, the medical device was introduced in 2007 as hospitals faced the increasing challenge of combating such outbreaks. STERIS partnered with Dix & Eaton to spread the word about the new technology.

D&E worked closely with STERIS to position the company as having developed a solution to the problem and these early adopter hospitals as having leveraged the solution to reduce the incidence of hospital-borne illnesses. The STERIS technology was highlighted as a solution in more than 125 news outlets – including USA Today, The Washington Post, CNN.com, ABCNews.com and others – thus positioning STERIS as the leader in helping hospitals solve what had seemed an insolvable crisis to them.