Cleveland + Marketing Alliance National Media Relations

A ‘plus’ from national media relations

The Cleveland Plus Marketing Alliance challenged Dix & Eaton to create and implement a national media relations campaign that portrayed Greater Cleveland as a desirable place to live, learn, work, play and do business.  The D&E team fanned out across Northeast Ohio and talked with economic development and tourism officials, politicians, marketers and others to glean information on key themes such as innovation, biotech and medical care, green energy, entrepreneurial activity, higher education, manufacturing, sports and other travel- and tourism-related assets. Team members booked area leaders for media tours and mined opportunities such as the NBA playoffs to capture international media attention.

The result is a growing array of coverage in a variety of mainstream and digital media and wire services, including The New York Times, The Wall Street Journal, The Chicago Tribune, Fortune, The Economist, The Washington Post, Black Enterprise, Sports Illustrated, USA Today, the Associated Press, Entrepeneur.com, National Public Radio and more. A third-party survey of media reports in 2008 revealed that Northeast Ohio led six competing regions in percentage of positive coverage.