reputation
valuation

Reputation Valuation Overview

An organization’s invisible advantages – reputation and the other nonfinancial drivers that can account for well over half of a company’s value – can be leveraged to create even greater value when it becomes obvious how each impacts the bottom line. Our analytics-based advisory services demonstrate the clear connection.

The D&E Impact Index™ uses a proven methodology that combines behavioral economics and statistical modeling to provide a comprehensive, quantified analysis of intangible assets and then links those assets to desired business outcomes. The methodology has been applied over the past 15 years to help companies in more than a dozen major industries increase their value by optimizing the performance of their intangible assets. The D&E Impact Index is customized for each organization, using readily available data from multiple sources, including social media.

Results Include

• Comprehensive assessment linking intangibles to outcomes
• Priorities for improving bottom-line impact
• Analysis of message effectiveness
• Road map for connecting with different stakeholders
• Clear focus on sustainability

Industries Served

• Investor Relations
• Crisis Communications
• Customer Communications
• Media Relations
• Employee Communications
• Digital Communications
• Reputation Valuation
• CSR/Sustainability Communications

Reputation Valuation Case Studies

• Visa Measuring the potential impact of corporate communications
• UTC Predicting the Contribution of Communications
• Southwest Airlines Linking Communication to Stock Price