media
relations
Rightly or wrongly, the media are among the most influential sources of information for your employees, customers, investors and others whose support you want.
Research shows the media typically has more credibility than you with your stakeholders. So you can choose to understand reporters’ needs and provide information, or spurn the media – at your own risk. Dealing with the media is a highly evolved game, and the better you understand the rules, the better you’ll play and the more successful the outcome will be.
Client services include:
- Media counsel, strategy and analysis
- National, global and trade media relations programs
- Social media strategies and programs
- Financial media relations
- Interview and presentation training
Media Inner View
David Hertz was a journalist and Pulitzer Prize-winning editor at the Akron Beacon Journal.
September 02, 2010Cable media partisanship is increasing
A Pew Center report illustrates how political slant impacts media coverage
Recent Placements
- Forbes
Cleveland Plus - The Daily Beast
Weatherhead School of Management - USA Today
Cleveland Plus - Convenience Store Daily
MAPCO - Industry Week
Summit Energy - USA Today
CWRU Law School
Thought Pieces
Yes, the Media Changed While You Were Away
Change represents new opportunities for companies to reconnect with the public
How to succeed without a budget
Insight on creative and cheap ways to keep using communications ideas to support your team
This revolution will be televised
Gary Wells explores the unprecedented changes in journalism and how your organization can benefit
