Investor Relations Overview
Investor relations is far more than merely a compliance function. It is a complex marketing process that competes for sophisticated buyers by articulating – and raising awareness of – a company’s value proposition through an integrated outreach strategy. When done right, investor relations can make a demonstrable difference in a company’s shareholder base, sell-side following, market cap and cost of capital, as well as serve as a critical intelligence-gathering mechanism for senior management and the Board of Directors.
Investor Relations Services Include
- Shareholder communications
- Investor targeting
- M&A/IPO communications
- Proxy contests/shareholder activism
- Bankruptcy communications
- Investor perception studies
- IR Web sites/digital strategies
- Annual reports
- IR training
- IR function development and assessment
Are you getting the most out of your ‘annual’ project? Read our latest Report on Annuals for ideas on how to get more out of your annual report.
How can your IR program be more effective? Find out with Dix & Eaton’s Program Effectiveness Report.