crisis
communications

Crisis Communications Overview

If there’s ever a time to think clearly and keep your cool, it’s in the white heat of a crisis. Under intense scrutiny, every action and statement is judged.  It’s a time when important relationships can change quickly – for better or worse.  Organizations need to act and communicate carefully to preserve their reputation and maintain positive relationships.

Crisis Communications Services Include

Crisis Preparation

• Crisis policy/procedure audits
• Executive crisis media training
• Crisis manual/handbook development
• Crisis preparedness planning and drills

Strategic communications counsel and support

• Labor relations
• Litigation
• Environmental issues
• Bankruptcy
• Divestitures and company sales or closings
• Accidents
• Workplace incidents
• Government/regulatory hearings and investigations
• Media hotline and call center
• Print and Web-based monitoring

Industries Served

• Investor Relations
• Crisis Communications
• Customer Communications
• Media Relations
• Employee Communications
• Digital Communications
• Reputation Valuation
• CSR/Sustainability Communications

Crisis Communications Case Studies

• Northwest Airlines Flying through turbulent times
• International Coal Group Effective, consistent messaging in aftermath of tragedy
• Hugo Boss Reinforcing a company’s messages
• Energizer Protecting reputation during environmental investigation