Measurement & Analytics
Websites are no longer electronic brochures. They are powerful tools to accomplish marketing goals, support your brand, drive leads and generate sales. Companies must be “findable” on the Web, which means sites must be optimized for SEO. And, visitors must be shepherded through the process you want and motivated by calls to action. Dix & Eaton helps clients optimize SEO and develop powerful analytics dashboards to track website performance. Special workshops with key stakeholders are designed to prioritize website goals. After analysis of current performance, we make recommendations and put in place key measurements to track progress. When needed, we provide ongoing monitoring and reporting for SEO and Web analytics.
Dix & Eaton also provides tracking, analysis and optimization for social media and traditional media placements. We utilize the latest technology tools to scan, collect and summarize mentions of companies, brands and trending topics.