Many Dix & Eaton projects involve market research as an early step in communications enhancement programs. Research projects can involve secondary research, such as reviews of client data and online information, or primary research, such as personal interviews or surveys. Regardless of the approach, the goal of such projects is to understand the views of the target market prior to creating communications to reach them. Dix & Eaton strives to provide strategic counsel to help clients create the most compelling messages utilizing the most effective media mix. A critical element of developing a communications strategy is market research, which provides context for employee engagement, branding, websites, content marketing and more.