Email is one of the most powerful tools in today’s communications toolbox. Yet it is often delegated to less experienced resources who “get” the technology…but not the strategy. In addition, lead generation efforts often exist in isolation, not part of integrated communications efforts or campaigns. Results are often tracked inconsistently, based more on the functionality of the CRM system or the abilities of the administrator. Dix & Eaton takes a strategic approach to inbound marketing – as it does for all communications tools. We help clients solidify objectives, place email campaigns in context of other marketing efforts, and set up tracking that works. With abilities in multiple technologies, we specialize in HubSpot, developing inbound marketing programs that align with clients’ style, brand and goals.