This post originally appeared in the October 19 edition of PR News. To read more about Lisa’s thoughts about using data and analytics to build your personal social media…
Lisa Zone heads the marketing communications practice area and has spent the past 15 years honing her skills in developing and executing integrated marketing communications programs for a wide range of business-to-business and consumer companies. She offers specialty expertise in branding and image campaigns, social media marketing, product launches, consumer and trade media relations programs, trade show management and special event planning.
Prior to joining the firm in 1999, Lisa worked at advertising agency Bozell Kamstra, where she garnered experience in building brand awareness for business-to-business and consumer programs. She was responsible for daily account activities for several of the agency’s largest clients, including trade and consumer media relations and various marketing communications assignments.
Lisa is past president and a member of the Board of Directors of the American Advertising Federation – Cleveland (AAF-Cleveland), an inaugural member of the John Carroll University Cleveland alumni board and a member of a special committee of the Cleveland Bridge Builders. She also serves on the Council of Advisors for Corporate College, a division of Cuyahoga Community College.
In 2012, Lisa was designated as a YWCA of Greater Cleveland Woman of Professional Excellence. She also was a finalist for The David L. Stashower Visionary Award sponsored by AAF-Cleveland.
Previously, Lisa was honored by Crain’s Cleveland Business in its “Forty Under 40” program, which salutes the outstanding achievements of young professionals in Northeast Ohio. She is also an alumna of Cleveland Bridge Builders, a community program that identifies, trains and channels emerging leaders for effective civic involvement. In 2007, she was recognized as a “Top 25 Under 35 Movers and Shakers” finalist by Inside Business and the Cleveland Professional 20/30 Club and was named “Volunteer of the Year” by AAF-Cleveland. She has also worked on several political campaigns for family members.
Lisa holds a bachelor’s degree from John Carroll University, where she has started a women's mentoring and networking program for Northeast Ohio alumni. She previously acted as professional advisor to the Case Marketing Association at Case Western Reserve University, a student chapter of the American Advertising Federation, and served on the board of Dress for Success Cleveland.
- Brand Culture Integration™ brand-building process
- Social media marketing programs
- Special events planning and execution
- Traditional marcom programs, including advertising and direct marketing
- American Advertising Federation – Cleveland – Board Director and past President
- Cleveland Bridge Builders – Class of 2009
- Inaugural board member for the John Carroll University Cleveland Alumni Chapter
- Serves on the Council of Advisors for Corporate College, a division of Cuyahoga Community College
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