Information is power, but it’s most powerful when filtered, analyzed and harnessed for competitive purposes.
Dix & Eaton’s research services are designed to advance the strategic, tactical and technical objectives of our clients by providing carefully monitored and analyzed information on their business, financial and industry environment, as well as peers, best practices, trends and issues. We help clients leverage this information to maximize their competitive insight and advantage.
Client services include:
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Competitive Intelligence: Peer analyses used by senior managers to make informed decisions about everything from communications to long-term business strategy. Properly utilized, competitive intelligence allows companies to anticipate market developments rather than merely react to them.
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Media Measurement: Quantitative, qualitative, statistical and graphical analyses of company news and/or topics to measure communications performance and allow business leaders to more accurately set the direction and priorities for an organization.
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Capital Markets Monitoring and Analysis: Monthly, by request and/or real-time surveillance of shareholders and stock to suggest potentially corrective action.
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Print and Web-based Monitoring: Searches nearly 25,000 media sources, giving senior managers the foresight to be proactive rather than reactive toward the media.
"In August 2006, we were introduced to a new print and Web-based media monitoring platform that Dix & Eaton developed to help its clients stay on top of company and industry news. Like many organizations, we had been sharing company news by sending links and attachments via e-mail. The response to this new Media Watch service has been very positive, with more than 120 users making it an integral part of their day. I would recommend this platform to anyone who wants an alternative to the traditional clipping service."
-JEFF LINTON, VP CORPORATE COMMUNICATION, FOREST CITY ENTERPRISES |
