BUILD IMAGE 

Challenge:
Case Western Reserve University’s Weatherhead School of Management wanted to accentuate what makes it a world-renowned educational institution – its top-notch faculty.

Solution:
Weatherhead partnered with Dix & Eaton to launch an advertising image campaign highlighting the depth and breadth of its faculty members’ expertise. The concept of the ads – Experience Our Experience – drove home the notion that Weatherhead faculty are among the best in the world in their respective fields. 

Results:
Feedback continues to be positive.  Registration for webinars increases after each ad appears in print, and the Dean also promotes the campaign in WeatherheadLines, the alumni newsletter.