DEVELOP SALES TOOLS

Challenge:
PolyOne Corporation wanted new global collateral materials to help its sales force make an impact with new and existing customers. While the materials needed to capture the essence of a rapidly evolving company, they had to have a three-year shelf life and complement the company’s redesigned line of customer-facing literature.

Solution:
PolyOne partnered with Dix & Eaton to produce a 24-page, eco-friendly corporate brochure based on the concept of four adjectives: deep, wide, near and far—each of which highlights a distinct benefit the company provides to its global customer base. The brochure was accompanied by an interactive version, as well as a company fact sheet and multiple business unit overview pieces that could be easily updated.

Results:
The materials were successfully launched at a global trade show and are being used with existing and prospective customers around the globe.