Challenge: As OM Group continued to evolve through a portfolio transformation, the company sought a new corporate Web site that more accurately reflected its brand. The site also needed to incorporate improved navigation, targeted marketing messages and easier access to product information.
Solution: Dix & Eaton designed a clean, sophisticated Web site that allows OMG to put important, timely information on the home page while incorporating a simple, intuitive navigational structure that allows key audiences to find information quickly and efficiently.
Results: The site combines messaging, imagery and graphic design in a way that allows the company to communicate effectively online with key audiences. The site is now one that the company is proud to point people to as the primary source of current and accurate information on the company and its products.
