INCREASE MARKET SHARE 

Challenge:
University Hospitals CompCare gets one 30-day open enrollment period every two years to grow its business as a workers’ compensation managed care organization for Ohio’s injured workers.

Solution:
Since its introduction in the mid-1990s, University Hospitals CompCare has partnered with Dix & Eaton on a multimedia marketing and PR campaign during open enrollment periods. These campaigns include advertising, direct mail, newsletters, media relations, trade shows and sales support materials

Results:
University Hospitals CompCare maintains its reputation for high quality and successful return-to-work programs, as it works closely with Ohio employers to control workers’ compensation costs.