Challenge:
When PolyOne hired a new CEO, Dix & Eaton worked with the company’s internal communications team to ensure effective and efficient use of the CEO’s time.

Solution:
Dix & Eaton developed a comprehensive First 100-Day Plan for the CEO’s communications with the company’s most important stakeholders – directors, senior leadership, top managers, employees, investors, customers, analysts and investors, financial and trade media, political and community leaders, leaders of local and national trade associations, and local media. 

Results:
The new CEO quickly established two-way communications with key audiences. Financial results began to improve and, within a year, PolyOne had a foundation in place for profitable growth.