A New Look for a Longtime Client

Dix & Eaton’s relationship with PolyOne dates back
to its predecessor companies, Geon and M.A. Hanna. That long history means we know the company, its industry and its people. However, the new management team sought to take a fresh look at PolyOne’s visual identity and create a new look and feel for a company that is redoubling its focus on customers and value-added solutions.

To drive home the point of “One PolyOne” and its
total capabilities, Dix & Eaton and the client have redesigned the Company’s suite of customer-facing literature, with new messaging, colors, type and graphic treatments, photographs, locations maps, and much more. New corporate identity standards include:

Color palette, featuring a carefully selected group of complementary colors that can be used by corporate and business units for various communications materials.

Market icons, which are being used ubiquitously to highlight PolyOne’s 10 priority markets.

New product and application literature, which features standardized grids and type treatment to ensure consistency across business units, material types and geographies.

Corporate and business unit fact sheets, designed to be easily updatable, quick reads that complement the Company’s new corporate capabilities brochure.

Redesigned maps and locations listings that position this global company is positioned as a coordinated, accessible organization.

The result: The new look and feel is energizing internal and external audiences, and creating business momentum – a case study in the power of positive communications.