July 20, 2006
Dandelife Potential
Lifehacker highlights a cool web app called Dandelife, which allows users to create timelines of their life linked to textual posts, YouTube videos and Flickr photos. While I agree with Lifehacker that this seems like a very personal application, I can see several other possibilities for this technology. A company could create an interactive, organic "company history" page. It could be used to create a nice project case study, with links and tags to suporting material and images. My guess is creative minds will find all sorts of ways to use this application.
Posted by kpoor at 09:42 PM | Comments (0)
April 25, 2006
You Tube for Marketing
I will admit I'm am becoming addicted to YouTube. Unbelievable what can be found there for both entertainment and education (type in guitar lessons). YouTube users upload 35,000 and view 30 million clips a day according to this Newsweek article.
It is interesting to watch how companies are starting to use the this channel as a marketing tool. Companies such as Nike, Warner Bros., MTV2 and Dimension Films have seeded the site with commercial clips as noted in a recent article from USAToday:
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube's edge is that its users actively seek out content. When word-of-mouth built about Nike's gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
If you want to learn more - Marianne Richmond of the Resonance Partnership Blog has a great post that provides all you need to know about YouTube and its emerging popularity.
Posted by kpoor at 03:12 PM | Comments (2)
