July 20, 2006
Dandelife Potential
Lifehacker highlights a cool web app called Dandelife, which allows users to create timelines of their life linked to textual posts, YouTube videos and Flickr photos. While I agree with Lifehacker that this seems like a very personal application, I can see several other possibilities for this technology. A company could create an interactive, organic "company history" page. It could be used to create a nice project case study, with links and tags to suporting material and images. My guess is creative minds will find all sorts of ways to use this application.
Posted by kpoor at 09:42 PM | Comments (0)
May 09, 2006
Forrester Report on Interactive Marketing
No suprises here. A recent study from Forrester shows that marketers are relying on older, proven forms on online marketing such as email and search vs newer forms of social media such as blogs and RSS.
Posted by kpoor at 09:29 AM | Comments (0)
April 25, 2006
You Tube for Marketing
I will admit I'm am becoming addicted to YouTube. Unbelievable what can be found there for both entertainment and education (type in guitar lessons). YouTube users upload 35,000 and view 30 million clips a day according to this Newsweek article.
It is interesting to watch how companies are starting to use the this channel as a marketing tool. Companies such as Nike, Warner Bros., MTV2 and Dimension Films have seeded the site with commercial clips as noted in a recent article from USAToday:
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube's edge is that its users actively seek out content. When word-of-mouth built about Nike's gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
If you want to learn more - Marianne Richmond of the Resonance Partnership Blog has a great post that provides all you need to know about YouTube and its emerging popularity.
Posted by kpoor at 03:12 PM | Comments (2)
March 27, 2006
iTunes U Lessons for Employee Communications
Robert J. Ricci at SON-OF-A-PITCH points to a recent study in the USA Today about schools such as Duke, Brown, the University of Michigan, the University of Wisconsin-Madison and Allegheny among others that are integrating podcasts in the classroom by making lectures and study materials available to students via iPods and other MP3 players. As one that went to college before laptops and the internet, articles like this make me wonder just how different the student experience must be in the wired world.
While reading this article, I couldn't help but think that companies could learn from how schools are communicating and educating students and apply some of these techniques to employee communications. As the schools build on the knowledge base by creating libraries of relevant content and study material, companies could create libraries of sales materials, new employee orientation content, client backgrounds, training podcasts, general HR news, CEO messaging etc, etc, etc. Companies could/should create their own iTunes U.
Posted by kpoor at 04:47 PM | Comments (0)
