March 27, 2006
iTunes U Lessons for Employee Communications
Robert J. Ricci at SON-OF-A-PITCH points to a recent study in the USA Today about schools such as Duke, Brown, the University of Michigan, the University of Wisconsin-Madison and Allegheny among others that are integrating podcasts in the classroom by making lectures and study materials available to students via iPods and other MP3 players. As one that went to college before laptops and the internet, articles like this make me wonder just how different the student experience must be in the wired world.
While reading this article, I couldn't help but think that companies could learn from how schools are communicating and educating students and apply some of these techniques to employee communications. As the schools build on the knowledge base by creating libraries of relevant content and study material, companies could create libraries of sales materials, new employee orientation content, client backgrounds, training podcasts, general HR news, CEO messaging etc, etc, etc. Companies could/should create their own iTunes U.
Posted by kpoor at 04:47 PM | Comments (0)
February 16, 2006
New Media 101
Debbie Weil at BlogWrite for CEOs has a good, updated list of blogging, podcasting and RSS 101 sites for marketers. If you need to get up to speed, this is a good place to start.
Posted by kpoor at 03:37 PM | Comments (0)
July 11, 2005
Thinking of Podcasting?
The ipodlounge has an article titled The Beginner's Guide to Podcast Creation which does a nice job of discussing the gear, software and basics of how to publish a podcast feed.
The best thing about the post is that it shows how simple and cheap it really is to start podcasting. For companies, it shows that it doesn't take a large investment to at least experiment with this new medium to see if it is right for the organization.
Posted by kpoor at 02:59 PM | Comments (0) | TrackBack
