November 07, 2006
Bad Blogger
That pretty much describes me over the last few months. I've broken one of the first rules of blogging - post often. Without offering excuses to the few that may see this post, I pledge to get back in the game. I'll start with Second Life. While I can't quite see how it will all play out, Second Life is something that people need to be aware of if not experiment with it. As a newbie to the world, I find myself completely fascinated and clueless at the same time. There is so much to explore. Companies such as Wired, CNET, Rueters and Crayon have set up virtual offices and I read today via Adam Rueters SL blog that Big Brother will conduct a Second Life version of the popular reality show.
What makes this universe appealing to marketing folk are the numbers that are increasing daily. Today's snapshot:
Total Residents: 1,288,782
Logged In Last 60 Days: 521,224
Online Now: 8,461
US$ Spent Last 24 Hrs: 529,304
Check it out.
Posted by kpoor at 09:47 AM | Comments (0)
July 20, 2006
Dandelife Potential
Lifehacker highlights a cool web app called Dandelife, which allows users to create timelines of their life linked to textual posts, YouTube videos and Flickr photos. While I agree with Lifehacker that this seems like a very personal application, I can see several other possibilities for this technology. A company could create an interactive, organic "company history" page. It could be used to create a nice project case study, with links and tags to suporting material and images. My guess is creative minds will find all sorts of ways to use this application.
Posted by kpoor at 09:42 PM | Comments (0)
May 09, 2006
Forrester Report on Interactive Marketing
No suprises here. A recent study from Forrester shows that marketers are relying on older, proven forms on online marketing such as email and search vs newer forms of social media such as blogs and RSS.
Posted by kpoor at 09:29 AM | Comments (0)
February 03, 2006
Uses for RSS
Basement.org has a cool list of ways RSS is being used to deliver information besides delivering headlines. With recent launch of the IE7 beta with RSS integration, RSS appears ready to explode as a delivery channel.
The question is - will PR professionals be prepared to answer client inquiries on how to integrate RSS into the communications mix?
Posted by kpoor at 02:14 PM | Comments (1)
January 20, 2006
Fortune 500 Marketing Blogs
Wired magazine recently published a wiki listing Fortune 500 companies that blog. Another, more thorough resource for this information is located at the NewPR Wiki. They currently list 106 companies that are blogging for business and marketing purposes.
Posted by kpoor at 09:33 AM | Comments (0)
January 17, 2006
Digital Marketing Predictions for 2006
Marketing VOX provides 7 predictions for 2006. The trend that is most interesting to me is the proliferation of broadband and the subsequent growth of video advertising. From 5 sec. commercials to webisodes, for those with a creative mind for film and video marketing, the possibilities are endless. Interesting article here on the switch from TV to the Web.
Posted by kpoor at 09:40 AM | Comments (0)
November 29, 2005
Google Target Marketing Case Study
The 11/21 issue of Business Week has a nice section on best practices on the Web - companies that get it (free registration required). One case study that I found interesting was how Paramount used Google to do target marketing for the release of the film Hustle & Flow. They avoided the advertsing on mainstream, massive page visit sites like MSN and Yahoo and targeted smaller music blog and fan sites. Many of the site were not even on Googles radar prior to the project with Paramount. The result - 35% of those that attended the film did so because of the internet.
After reading Shel Israel's list of 2006 predictions in the world of blogs, it seems that #4 on the list may be a group that becomes of increasing interest to advertisers that understand grassroots marketing.
Posted by kpoor at 01:24 PM | Comments (0) | TrackBack
November 22, 2005
Parking Marketing
Sometimes it takes just looking at something differently to spot an opportunity. Not sure if this is a trend of the future, but thought it was an interesting idea for advertising. You never know what you might see next time you park your car - Parking Stripe Marketing.
First saw this at the son-of-a-pitch blog.
Posted by kpoor at 09:55 AM | Comments (0) | TrackBack
November 17, 2005
Demo Marketing Blog
Niall Kennedy has created a sample product marketing blog called Scooba Clean to show how the medium can be used effectively for product marketing. This is cool. He chose a real company (iRobot) and product (Scooba)and writes from the point of view of the company in an effort to show how blogs can effectively communicate product information to consumers. In his words:
I chose iRobot because they fulfill every child's dream with robots that do your chores. Machines with a mind of their own also introduce a variety of problems for consumers who might hold off buying the product due to a lack of information about how the robot well perform in a unique home environment. I think a blog can solve a lot of these problems and put a person behind a company and its products.
A quick search on Google shows another the positive aspects of blogging, Scooba Clean is climbing the search rankings.
While Niall currently has no affiliation with iRobot, it wouldn't surpise me if we soon read that iRobot has run with this idea and permanently integrated the blog into their marketing mix.
I first read about this at a shel of my former self.
Posted by kpoor at 08:28 AM | Comments (0) | TrackBack
May 19, 2005
Great Interactive Marketing Campaign
3M UK launched a huge digital campaign with online advertising, email marketing and online PR. A website dedicated to the campaign features a great advergame which educates players on all the places 3M is part of daily life. The use of film and interactivity makes this game truly unique. Thanks to Adverblog for leading me to this site. The creative behind this campaign comes from AKQA.
Posted by kpoor at 09:17 AM | Comments (0) | TrackBack
May 17, 2005
Brand Evangelist Blog Effort
Piaggio USA has partnered with Cooperkatz's blog marketing practice, Micro Persuasion, to launch a unique marketing campaign around its Vespa brand of products. While the campaign has not yet launched, it provides an interesting approach to blog marketing - using brand ambassadors to write about products.
I like that on the Vespa Blogs page they are straight forward about the program, how they will choose the bloggers and what the bloggers will receive. This shows that Piaggio USA and Cooperkatz really understand what makes the blogosphere work - transparency.
I first came across this story here.
Posted by kpoor at 03:43 PM | Comments (0) | TrackBack
