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April 25, 2006
You Tube for Marketing
I will admit I'm am becoming addicted to YouTube. Unbelievable what can be found there for both entertainment and education (type in guitar lessons). YouTube users upload 35,000 and view 30 million clips a day according to this Newsweek article.
It is interesting to watch how companies are starting to use the this channel as a marketing tool. Companies such as Nike, Warner Bros., MTV2 and Dimension Films have seeded the site with commercial clips as noted in a recent article from USAToday:
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube's edge is that its users actively seek out content. When word-of-mouth built about Nike's gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
If you want to learn more - Marianne Richmond of the Resonance Partnership Blog has a great post that provides all you need to know about YouTube and its emerging popularity.
Posted by kpoor at April 25, 2006 03:12 PM
Comments
Thanks for the call out Kevin.
Marianne
Posted by: Marianne Richmond at April 26, 2006 12:21 AM
Kevin,
Marianne had a great post! Thought you would also enjoy the follow up post I wrote on some emerging advertising models using You Tube
Eric
http://h20325.www2.hp.com/blogs/kintz/archive/2006/05/01/987.html
Posted by: Eric Kintz at May 1, 2006 11:36 AM
