« March 2006 | Main | May 2006 »
April 25, 2006
You Tube for Marketing
I will admit I'm am becoming addicted to YouTube. Unbelievable what can be found there for both entertainment and education (type in guitar lessons). YouTube users upload 35,000 and view 30 million clips a day according to this Newsweek article.
It is interesting to watch how companies are starting to use the this channel as a marketing tool. Companies such as Nike, Warner Bros., MTV2 and Dimension Films have seeded the site with commercial clips as noted in a recent article from USAToday:
In a world teeming with cynical consumers and ad-skipping devices such as TiVo, YouTube's edge is that its users actively seek out content. When word-of-mouth built about Nike's gritty Ronaldinho clip, consumers e-mailed the video to friends and embedded it in their profiles on social networking sites. It has been viewed more than 3 million times.The price for Nike? Not much. The sneaker maker shot a digital video, then uploaded it for free.
If you want to learn more - Marianne Richmond of the Resonance Partnership Blog has a great post that provides all you need to know about YouTube and its emerging popularity.
Posted by kpoor at 03:12 PM | Comments (2)
April 21, 2006
FYI Blog
GM has started the FYI blog, which is open to all employees and is meant to extend the online discussion around GM and its products. This seems like a multi-author blog that could work.
First saw this at SON-OF-PITCH.
Posted by kpoor at 09:31 AM | Comments (0)
April 06, 2006
Real Simple Startup (RSS)
With straight forward tutorials like this one from Emerson Process Experts - no one has an excuse for not wading into the RSS waters.
First saw this here.
Posted by kpoor at 10:37 AM | Comments (1)
