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March 28, 2006
10 Different Tips for Blogging
Scout Blogging, a service of Backbone Media, lists 10 Tips for Becoming a Great Corporate Blogger. We've all seen the standard lists for good blogging - this one offers some unique ideas. A few of them include:
- Conduct interviews to generate content and ideas
- Report on community opinion
- Monitor the web for brand names and references
- Create value
First saw this at Blogging for Business.
Posted by kpoor at 09:28 AM | Comments (2)
March 27, 2006
iTunes U Lessons for Employee Communications
Robert J. Ricci at SON-OF-A-PITCH points to a recent study in the USA Today about schools such as Duke, Brown, the University of Michigan, the University of Wisconsin-Madison and Allegheny among others that are integrating podcasts in the classroom by making lectures and study materials available to students via iPods and other MP3 players. As one that went to college before laptops and the internet, articles like this make me wonder just how different the student experience must be in the wired world.
While reading this article, I couldn't help but think that companies could learn from how schools are communicating and educating students and apply some of these techniques to employee communications. As the schools build on the knowledge base by creating libraries of relevant content and study material, companies could create libraries of sales materials, new employee orientation content, client backgrounds, training podcasts, general HR news, CEO messaging etc, etc, etc. Companies could/should create their own iTunes U.
Posted by kpoor at 04:47 PM | Comments (0)
March 21, 2006
Google Finance
Google has launched Google Finance. The interactive stock chart is super cool, being able to search by symbol or name is an improvement from other finance portals, and one notable feature is the inclusion of relevant blogs. Charlie Li of Forrester provides her review here.
Posted by kpoor at 03:47 PM | Comments (0)
March 15, 2006
Business Blogging Summary
The Kansas City Star has published a good summary on business blogging. One highlight is a checklist on what to consider before starting a corporate blog:
■ What do you want to accomplish? Don’t start a blog just because it’s trendy. Are you looking to get reactions from customers? Vespa, the scooter company, found a couple of active Vespa bloggers and gave them space on the company Web site. Is it a marketing blog, designed to build your brand? A small plumbing company might drive business with a blog that includes plumbing tips.
■ A decision to begin blogging should come from the top, with commitment from the CEO on down.
■ Find a champion inside, an evangelist to talk up the blog inside the company and to make sure the blog doesn’t fall by the wayside.
■ Develop policies for company bloggers. These may be similar to the company’s existing ethics policy, with some additions for the new medium.
■ Integrate your blog into everything the company does. Include information about your blog on your printed materials, your Web site, customer bills.
■ Make your blog interactive. Those who make comments on the blog will be more engaged in the process if they know you’re reading and responding.
■ Network. Visit other blogs that talk about your business or industry. Comment. Link to those blogs, and to prominent customer blogs.
Source: John Jantsch, Steve Rubel
Posted by kpoor at 08:01 AM | Comments (0)
