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February 03, 2006
Uses for RSS
Basement.org has a cool list of ways RSS is being used to deliver information besides delivering headlines. With recent launch of the IE7 beta with RSS integration, RSS appears ready to explode as a delivery channel.
The question is - will PR professionals be prepared to answer client inquiries on how to integrate RSS into the communications mix?
Posted by kpoor at February 3, 2006 02:14 PM
Comments
No. Just as PR folks failed to secure the high ground with branding, I suspect our brethren will fall short on taking the charge with RSS.
Posted by: Jim Kenny at February 6, 2006 08:38 PM
