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February 27, 2006
Technorati Explore
I'm often asked what is the best way to find good blogs on a certain subject. Technorati has a new feature called Explore that will help me answer the question. From David Sifry, CEO of Technorati:
The idea is to use the bloggers that know the most about an area or topic to help spot the interesting trends that may never hit the "A-list". We call this new section Explore, and we've seeded it with some of the most interesting topics that we could find. But one of the nice things about Explore is that there are no gatekeepers, and that anyone who writes interesting topical blog posts can get included simply by tagging his blog and tagging his posts.
Also well worth reading are David's State of the Blogosphere posts: part 1 part 2
Posted by kpoor at 09:01 AM | Comments (1)
February 16, 2006
New Media 101
Debbie Weil at BlogWrite for CEOs has a good, updated list of blogging, podcasting and RSS 101 sites for marketers. If you need to get up to speed, this is a good place to start.
Posted by kpoor at 03:37 PM | Comments (0)
Harold Burson starts a blog
A new blog from a PR icon.
Posted by kpoor at 02:10 PM | Comments (0)
February 13, 2006
Public Transparency
I've just finished reading Naked Conversations by Robert Scoble and Shel Israel and am left with a thought regarding one of the book's major themes - transparency. PR professionals are often accused (several places in the book) of getting in the way of transparency by spinning the truth or too tightly controlling corporate messaging. And while I agree that this is sometimes the case, I think that on a day-to-day basis PR is about helping companies become more transparent rather than less.
We are constantly trying to help companies communicate more effectively and fluidly with key audiences because, in many ways, it does not come naturally to them. We help and encourage them to communicate more transparently with customers, employees and investors. And while many view blogs as a way to reduce or eliminate the need for PR, there is a large role for communication professionals to play in consulting and educating companies on how best to incorporate blogging, wikis, podcasts and other mediums into their communications mix.
Posted by kpoor at 04:36 PM | Comments (1)
February 07, 2006
Web 2.0 Companies
An interesting look at Web 2.0 companies and their logos. As these companies rise and fall, it would be cool if this canvas took the weighted shape of a tag cloud.
Posted by kpoor at 08:26 AM | Comments (0)
February 03, 2006
Uses for RSS
Basement.org has a cool list of ways RSS is being used to deliver information besides delivering headlines. With recent launch of the IE7 beta with RSS integration, RSS appears ready to explode as a delivery channel.
The question is - will PR professionals be prepared to answer client inquiries on how to integrate RSS into the communications mix?
Posted by kpoor at 02:14 PM | Comments (1)
