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January 30, 2006
Monitoring Blog Chatter
We've recently seen an increase in the number of clients inquiring about monitoring the blogosphere. This tells me that blogs are really starting to appear on corporate communication radars. I say this because several of the inquires have been from companies that I would consider slow adopters of online technology.
Through a post on the son-of-a-pitch blog, I found an article at B-to-B.com that provides a good list of tools and sites for monitoring blog chatter. While this is a long list, as the article points out, a mix of tools is the best way to try and track as many conversations as possbille
* Google Blog Search
* Feedster
* Podscope
* Icerocket
* Pubsub
* Talk Digger
* Opinmind
* Topix.net
* IBM's Public Image Monitoring Solution
* Intelliseek's Brandpulse
* Biz360
* Cymfony's Orchestra
* BuzzMetrics
Posted by kpoor at 10:15 AM | Comments (0)
January 20, 2006
Fortune 500 Marketing Blogs
Wired magazine recently published a wiki listing Fortune 500 companies that blog. Another, more thorough resource for this information is located at the NewPR Wiki. They currently list 106 companies that are blogging for business and marketing purposes.
Posted by kpoor at 09:33 AM | Comments (0)
January 17, 2006
Digital Marketing Predictions for 2006
Marketing VOX provides 7 predictions for 2006. The trend that is most interesting to me is the proliferation of broadband and the subsequent growth of video advertising. From 5 sec. commercials to webisodes, for those with a creative mind for film and video marketing, the possibilities are endless. Interesting article here on the switch from TV to the Web.
Posted by kpoor at 09:40 AM | Comments (0)
January 11, 2006
Web Retrospective
Yahoo has created a cool Flash piece that highlights the "top 100 moments" online in the last 10 years. Not only is the visual interface cool, the piece will bring back fond Web memories such as:
- The Dancing Baby (watch if you dare)
- Pointcast - I remember signing up for this the day it was launched
- Babel Fish
- DotComGuy
It also provided some new trivia that I was unfamiliar with, such as Jerry Garcia's death being the first news piece ever on Yahoo!News.
Posted by kpoor at 03:20 PM | Comments (0)
January 10, 2006
The Corporate Blogger
DestinationCRM.com has a good article on blogging as a marketing medium that includes a graphic below showing the anatomy of a corporate blogger.
Posted by kpoor at 10:19 AM | Comments (0)
January 05, 2006
Paul Holmes Blog
Paul Holmes, author of the The Holmes Report, a weekly electronic newsletter for the public relations industry, has started a blog. Good stuff.
Posted by kpoor at 10:18 AM | Comments (0)
