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May 27, 2005
Paul Chaney, at Radiant Marketing Group, lists 10 benefits of business/marketing blogging. They include:
1. Search Engine Marketing
2. Direct Communication
3. Brand Building
4. Competitive Differentiation
5. Relational Marketing
6. Exploit the Niches
7. Media & Public Relations
8. Reputation Management
9. Position You as Expert
10. Intranet & Project Management
These are good talking points when trying to explain to clients why they should consider blogs as a marketing tool.
I first came across the list at Diva Marketing.
Posted by kpoor at May 27, 2005 02:36 PM
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