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May 25, 2005
Panera Not Behind Fake Panera Blog
It has come to my attention that Panera was not behind the blog that was temporarily online today. It was actually an advertising firm that was trying to win some business from Panera.
Here's how the events unfolded:
1) A co-worker of mine forwarded the Adrants
post to a colleague of his is St. Louis that works with Panera
2) The colleague quickly found the source of the blog to be an ad firm that had been trying to win some business with Panera
3) Panera ordered that the site be taken down immediately.
Besides the agency's blatant misunderstanding of how to use blogs as a marketing tool, they managed to provide a potential client with some negative exposure on some very popular and respected blogs:
Posted by kpoor at May 25, 2005 04:54 PM
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Comments
you forgot to include one popular and important blog... MINE!
Posted by: Chef JoAnna at July 13, 2005 01:00 PM
