Consider this: Twitter has more than 645 million active users with an average of 58 million tweets per day. In 2013, Twitter boasted an annual advertising revenue of $405 million. So it’s not surprising that its new tailored audiences advertising tool makes this social medium an ideal place for many businesses to advertise. Take a look at who’s been doing it well.
Who’s successfully leveraging tailored audiences?
During testing, Twitter noted that “inbound marketing software platform HubSpot was an early beta tester of tailored audiences. By reaching recent visitors to their web properties with Promoted Tweets, Hubspot saw a lift in engagement rates of 45% with tailored audience campaigns over their historical averages.”
Twitter goes on to report that,…