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Posts tagged “Twitter”

Big Data vs. Intuition in Business Decisions (Part 2)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about intuition-driven decisions. Read our previous installment about the advantages of data-driven decisions.

Advantages of Intuition

1) More opportunity for creativity and curiosity

Data lacks the curiosity and creativity that is necessary in business. In fact, creative breakthroughs often come out of curiosity.

In Fortune article delving into the…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 2)

Big Data vs. Intuition in Business Decisions (Part 1)

This post was cowritten by our fall intern, Angela Martin.

The desire to make better decisions as quickly as possible has led to an even bigger push around data and analytics, specifically in making data-driven decisions. But does intuition still play a role? A review of recent commentary suggests there are strong arguments on both sides of the man vs. machine debate. Here are some of the advantages we discovered about data-driven decisions. Read our follow-up blog about the advantages of intuition-driven decisions.

Advantages of Big Data

1) Measures what’s hard to measure

Big data gives companies the opportunity to show hard numbers, ROI and even sentiment. You can’t analyze a gut feeling, but big data provides statistics that can lead to better…

Continue Reading Big Data vs. Intuition in Business Decisions (Part 1)

Cleaning up with the Kardashians

As more companies, organizations and even government offices get into the social media act, we were given another reminder this week of why it’s important to have some safeguards in place to ensure your communications on social media are being handled thoughtfully and responsibly.

The Environmental Protection Agency’s Office of Water learned this lesson the hard way when an intern posted a Tweet promoting the new “Kim Kardashian: Hollywood” app where people can join Kardashian on their own Hollywood red carpet “adventure.” Perhaps the intern meant to use his or her personal Twitter account rather than the agency’s account, as it’s easy to forget to toggle back and forth. In any event, while the Tweet was taken down after about three hours, the buzz was already off…

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10-point checklist: live-tweeting for investor relations

Social media is definitely a hot topic in the investor relations community these days. Often, live-tweeting features prominently in these discussions – and there are many companies doing a great job with live-tweeting earnings calls, investor/analyst days, etc. But if you’ve never live-tweeted an event, it can be daunting, especially for investor relations professionals who are short-handed and worried about Reg FD, among other things.

With that in mind, here’s a quick 10-point checklist to guide you when live-tweeting for investor relations:

1) Choose your channel (but also cross-promote)

If you are live-tweeting, you don’t need to also post live updates to Facebook, for example, but you could let Facebook followers know that you are live-tweeting. Post a link…

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What the new Twitter profile means for investor relations

Earlier this week, Heather Smith highlighted five branding opportunities using the Twitter profile page redesign. As important as the redesign is for marketers, investor relations professionals also can leverage it to amplify their companies’ stories and shareholder messaging.

Pinned Tweets

My favorite feature of the new profile page is the pinned tweet – a favored tweet that a company can pin to the top of its profile page to ensure that it is the first tweet a visitor sees. For IROs, the pinned tweet is yet another venue for driving home your corporate strategy with the financial community.

For example:

  • Live tweeting your earnings call? Once the call concludes, review the tweets you pushed out and pin a key quote from your CEO or a tweet with a graphic…
Continue Reading What the new Twitter profile means for investor relations