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Posts tagged “Twitter”

Numbers tell interesting story about Twitter’s tailored audiences (Part Two)

Consider this: Twitter has more than 645 million active users with an average of 58 million tweets per day. In 2013, Twitter boasted an annual advertising revenue of $405 million. So it’s not surprising that its new tailored audiences advertising tool makes this social medium an ideal place for many businesses to advertise. Take a look at who’s been doing it well.

Who’s successfully leveraging tailored audiences?

During testing, Twitter noted that “inbound marketing software platform HubSpot was an early beta tester of tailored audiences. By reaching recent visitors to their web properties with Promoted Tweets, Hubspot saw a lift in engagement rates of 45% with tailored audience campaigns over their historical averages.”

Twitter goes on to report that,…

Continue Reading Numbers tell interesting story about Twitter’s tailored audiences (Part Two)

Twitter’s tailored audiences may be tailor-made for you (Part One)

Retargeting is a well-known practice in the advertising industry, giving advertisers the ability to tag website visitors and target them with a banner ad after they’ve left the website and continue to browse online. Now, Twitter has reworked the concept to fit within the social media realm.

Twitter’s new tailored audiences product provides advertisers with tools to reach their website visitors through Twitter-promoted posts and promoted accounts. Advertisers can easily define groups using the website browsing behaviors of existing and potential customers, then connect with them on Twitter through a targeted ad. That means you can target audiences who have recently visited your site, searched for your product or brand category in a search engine, made a recent…

Continue Reading Twitter’s tailored audiences may be tailor-made for you (Part One)

Investors are using digital and social media. Are you?

Here’s a surprising truth: investors and analysts are starting to pay greater attention to websites and social media for information. In fact, the recently released study from The Brunswick Group on the use of digital and social media by the investment community reinforces what we’ve been hearing anecdotally. Although, as the study confirms, the investment community still prefers to go directly to the company for information, digital and social media are growing in importance.

Consider these data points from The Brunswick Group’s 2014 study:

  • 59 percent of investors read blogs for work, 26 percent use social networks for work and 30 percent use micro-blogging services for work
  • 1 in 7 investors made an investment decision based on a mosaic constructed around a…
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Even Twitter Has a Lot to Learn About Using Twitter

Congratulations to Twitter for surviving its first earnings announcement as a public company. As expected, the company took an integrated approach, communicating its financial results via its @IRTwitter account along with more traditional forms of quarterly disclosure. While I like the concept and wholeheartedly agree they needed to do it (they are Twitter), did the company use it effectively?

Live tweeting an earnings conference call is a great way to reinforce the key messages in prepared remarks. The tweets can be prepared in advance, which helps simplify sharing and ensures legal counsel is comfortable. I like the comments shared during the CFO’s remarks along with the additional data and graphic elements provided. (This one was my favorite.) However, I wish…

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5 tips for Twitter as it plans its IPO

Twitter recently broke its own story via a tweet that it filed confidential paperwork to start the IPO process. The 140-character announcement only fueled the intense speculation about Twitter’s IPO process, and comparisons to Facebook, which botched its recent IPO, were common.

With news outlets reporting that Twitter plans to go public with its IPO filing as early as this week – and that the company hopes to have its shares traded before Thanksgiving – I took to the micro-blogging site itself with some tips for the company, and for any IPO.

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