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Posts tagged “Public Relations”

Welcome to the new Communication Matters

I’m happy and proud to welcome you to D&E’s new website and blog. The website not only describes our work, capabilities and staff but does so in a way we hope will give you a sense of the D&E DNA – who we are, how we work, our point of view and our character. We’ve used original art to capture some of the elements that define us: Creativity & Intellect, Strategy & Impact, Expertise & Insight, People & Passion. The site is optimized for tablet and mobile and was designed and developed by our talented creative team. 

Our new blog continues our tradition of providing fresh thinking, knowledge and insight about our profession and the issues that affect it.  Some of the entries will be broad in perspective; some will reflect a specific focus on building productive…

Continue Reading Welcome to the new Communication Matters

Gulf disaster was a wake-up call only to BP. So, what do other companies worry about?

Almost a year after the event, I still get a lot of questions about the BP disaster in the Gulf of Mexico. One of the most recent questions was whether this disaster was a “wake-up call” for chief executive officers as far as crisis preparation and management at their companies.

There were two disasters that confronted BP. One was the explosion that killed a number of people and which spilled countless tons of oil into the Gulf of Mexico. One was the continual communications blundering. These disasters do serve as a warning to chief executive officers that anything can happen anywhere in the world at any time.

But I would argue that the Gulf of Mexico crisis is an anomaly. Few companies ever will face a crisis of that magnitude. So yes, chief executive…

Continue Reading Gulf disaster was a wake-up call only to BP. So, what do other companies worry about?

A New Website Strives to Bring PR and Media Together

During my 20 years in journalism, few things were as valuable as a reliable source. Someone with good news judgment, who understood the media and what they were looking for, and provided valuable information, particularly on deadline when chasing a story, was a source to be cultivated.

During my four years in public relations, I’ve learned that few things are as valuable as the ability to communicate well, to reflect good news judgment, to provide interesting and valuable information to journalists in a timely manner and above all, to be sensitive to their increasing deadline pressures.

The key is to make the initial connection, to develop the necessary relationships. In an article today, Claire Cain Miller of the New York Times calls these “professional…

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Boiling culture down to its DNA with little stories

I love the opening line of Darryl Scott’s song My Father’s House: “I was born and raised in my father’s house, can catching rain in the kitchen.”  One line – about two-thirds of a Tweet in length – suggests a large, textured story of a mother-less home that’s not just broken, but permanently unfixed. 

I love it because it’s a great example of two things.  First, the most powerful way of understanding is to let our minds do what they most want to do with information – assemble it into stories.  You can’t hear Scott’s line without building a story around it.  And second, a short, simple story can contain a lot of information. 

Researchers say the power of story comes from four factors: they mirror the way we think (which is in narrative…

Continue Reading Boiling culture down to its DNA with little stories

From shoe leather to blogs: Journalists increase use of social media to aid reporting

One of the first stories I reported as a young journalist in Southeast Florida focused on business owners’ “off-season” struggles. To secure the necessary interviews, I started walking along a major thoroughfare in Delray Beach and before long, came upon a small clothing business. As I walked in, I noticed a sign on the door. “Closed.” It was mid-afternoon.

“I almost didn’t come in,” I said to the owner, indicating the sign.

“Oh?” she said. “I must have forgotten to flip it over. I haven’t had a customer all day.”

Instantly, I had the opening for my story, thanks to some local-level or shoe-leather reporting.

Increasingly, media are finding such golden nuggets of local information without opening those doors, or wearing down their shoe…

Continue Reading From shoe leather to blogs: Journalists increase use of social media to aid reporting