This post was cowritten by our summer intern, Samantha Tuly.
Starbucks recently announced the addition of the Starbucks College Achievement Plan to its already impressive portfolio of employee benefits. The partnership with Arizona State University will enable Starbucks employees to earn a bachelor’s degree for free through online courses.
It’s a brilliant PR move. Customers who have long loved Starbucks coffees, cappuccinos and iced mochas have the added bonus of knowing that their purchases are helping educate baristas throughout the country – some of whom are the first in their families to obtain a college degree. (Cue images of the American dream.)
But Starbucks knows that the new education plan is a strategic move for its employer brand and ultimately the…