Here’s a hint: It’s not your organization.
In the past, companies largely controlled how they were perceived as an employer through websites, videos, brochures and other materials and channels they created.
Now, the rise of sites like Glassdoor.com is shifting that balance of power and providing the troops with a very audible voice. Launched in 2008, Glassdoor enables current and former employees to rate organizations anonymously, list the pros and cons of employment and even rate the CEO. Such sites offer potential candidates an inside peek at your organization, and they continue to gain credibility and awareness.
Although you can’t completely control the conversation anymore, there are several steps you can take:
- Monitor what’s being said about your company…