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Posts tagged “Internal Communications”

The War for Talent Is a Skills and a Communications Issue

The smoldering “War for Talent” within the manufacturing sector has evolved into a full-fledged conflict. And it promises to pinch manufacturers more keenly in the coming years.

A 2011 study from Deloitte Consulting and The Manufacturing Institute declared that the skills gap between what workers are trained to do and what manufacturers need them to do is hampering hiring, as well as the ability to innovate and grow. Adding to the problem, many manufacturers depended on outdated approaches for finding the right people. Deloitte predicted the skills gap to widen.

Eli Lilly Chairman, President and CEO John Lechleiter recently wrote in a post on Forbes.com that there are 600,000 vacant jobs within the manufacturing sector that could be filled today if educational…

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Who’s Shaping Your Organization’s Employer Brand?

Here’s a hint: It’s not your organization.

In the past, companies largely controlled how they were perceived as an employer through websites, videos, brochures and other materials and channels they created.

Now, the rise of sites like Glassdoor.com is shifting that balance of power and providing the troops with a very audible voice. Launched in 2008, Glassdoor enables current and former employees to rate organizations anonymously, list the pros and cons of employment and even rate the CEO. Such sites offer potential candidates an inside peek at your organization, and they continue to gain credibility and awareness.

Although you can’t completely control the conversation anymore, there are several steps you can take:

  1. Monitor what’s being said about your company…
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Employer branding – Are you helping employees connect to your brand?

As consumers, we’re all familiar with leading brands such as Apple, Google, IBM, McDonald’s and Coca-Cola. These and other major corporations have long invested significant resources in building and marketing their iconic identities to consumers.

But the best brands understand that current and potential employees are also critical audiences. That’s why more and more organizations, from HR to the C-suite, are recognizing the importance of “employer branding” – translating their brand specifically for the employee audience and using compelling communications to help them connect to their brand.

A recent study tells us that more than 80 percent of global recruiting leaders say employer branding is a critical driver in hiring top talent. Websites, word of mouth and…

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Preparing for an acquisition? Don’t overlook the value of brand integration

The combination of abundant corporate cash reserves, low interest rates, generally modest expectations for organic growth and continued consolidation in many industries could make 2012 a robust year for mergers and acquisitions. In pursuing acquisitions, corporations will conduct extensive due diligence regarding the financial, operational, legal and other aspects of their targets’ businesses. Often overlooked in this process are many intangible assets, such as brand and reputation, which also contribute to the success or failure of a post-merger company.

 Integrating the brands and marketing functions of two merged companies can be a major and lengthy challenge. For companies that are not adequately prepared for this effort, the integration may take longer than…

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CEO voice-mails help company take off

Gordon Bethune, the phenomenally successful retired CEO of Continental Airlines, recently told a New York Times interviewer that he was a disciplined and consistent communicator to employees:  “I did a weekly voice mail — every week for 10 years, a three- to five-minute message. Every week I’d tell them what was going on. And we had a daily update with our stock price, our on-time performance, who did what to whom in our industry. So the employees always kind of knew what was going on. They had direct access to me, and direct access to the information … And we never lied.”

I love his formula and it’s had to argue with his success.  He took over as president as Continental seemed headed for bankruptcy number three and engaged his colleagues in an effort…

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