RSS

Posts tagged “Crisis Communications”

Jared may be getting off the Subway

The news that Subway restaurant pitchman and famous weight-loss success story Jared Fogle might be linked to a child pornography case underscores the need for companies that leverage celebrity spokespeople to remain vigilant of their activities long after background checks are conducted upfront. Fogle has been a mainstay of Subway advertisements for 15 years, and founded the Jared Foundation in 2004 to encourage children to develop healthy habits of eating and exercise.

Let’s be clear. Fogle hasn’t been accused of anything, but he may never regain his credibility as a spokesperson. Even the hint of crimes against children can taint a person forever in the court of public opinion.

In May, the Jared Foundation’s former director was indicted on federal child…

Continue Reading Jared may be getting off the Subway

Decisive action prevents Zoo from being mauled in court of public opinion

Cleveland Metroparks Zoo acted quickly and decisively when a toddler fell into the cheetah exhibit over the weekend, allegedly dropped by his mother who was inexplicably dangling the child beyond the secure parameters of the exhibit’s enclosure. Once the child was recovered safely, Zoo officials quickly determined through eyewitness interviews that the mother ignored warning signs and put her child in danger, allegedly leading to the accident.

What makes this situation different than many is that Zoo officials chose to communicate their findings and intent to pursue criminal charges immediately so the media could include that important information, even in the first round of coverage. Without that decisive action, the media would have been left to speculate as to…

Continue Reading Decisive action prevents Zoo from being mauled in court of public opinion

Twitter-Google combination could spell trouble in 140 characters

While details of the plan to connect the Twitter firehose with Google are still emerging, it appears on the surface that it could have a significant impact on organizations in the middle of an online crisis.

Essentially, it appears tweets are now going to show up in Google whether someone is on Twitter or not. That means that anyone doing a routine Google search will now see damaging tweets, as opposed to only those folks who are actively following news on Twitter. Negative information would have shown up before, but it will be a lot more real-time under this arrangement and could potentially cause even greater reputational damage than in the past.

Here’s one illustration. Data breaches such as #AnthemHack, which trended strongly last week, would of course still…

Continue Reading Twitter-Google combination could spell trouble in 140 characters

Online bullying – Sony feels the pain of personal (cyber) attacks

Unlike many cybersecurity incidents in recent months, the recent cyberattack on Sony Pictures Entertainment was grounded in something other than stealing money or customer credit information. Instead, it seems these hackers are mostly interested in making Sony look bad, and boy are they doing a good job of it.

Leaked emails of executives mocking celebrities’ egos or offering racially tinged exchanges about President Obama’s movie preferences have dominated headlines, and the hackers have promised even more juicy material is to come. Sony had been relatively quiet on the issue other than a few written apologies from executives responsible for questionable email content.

This weekend, however, several media reported receiving a letter from attorney David Boies, a…

Continue Reading Online bullying – Sony feels the pain of personal (cyber) attacks

Communicating to employees about Ebola

Some clients have asked for our view of what they should be communicating to their employees regarding the Ebola situation in the wake of the news of the nurse who traveled to and from Cleveland Hopkins Airport while apparently carrying the disease. Given that virtually all public health experts say there is an extremely remote chance of additional exposure or infections as a result of her visit here, our recommendation to clients is to take a reactive stance but be ready to refer employees to available online or other resources to answer their questions. If an organization instead wishes to proactively offer this information, we developed the below language to provide via email or employee intranet. For organizations that did have employees traveling on the…

Continue Reading Communicating to employees about Ebola