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Bank Survey: Wealthy People Like Green

If this were a financial blog, the headline above would be like stating the obvious.  But this is about sustainability communications, and it’s not just about the obvious.

So what does it all mean?  Seventy-one percent of wealthy Americans, defined as having at least $500,000 in investable assets, said that they have socially responsible and “green” investments in their portfolio, according to a recent survey by Pittsburgh-based PNC Wealth Management.  Furthermore, 57 percent of those people said they have up to 25 percent of their portfolio in such investments.

According to PNC, this group of investors is motivated by their personal values as well as a belief that the environmental sector is an area ripe for economic growth.

A majority of these respondents also said they support increased spending and incentives for development of alternative renewable energy sources, increased fuel efficiency standards for vehicles, expansion of nuclear energy, and drilling for oil in areas in the U.S. where it is currently prohibited.

They see all three P’s in sustainability – People, Planet, Profit.  You see, sustainability and economic vitality are very similar, and they need each other now more than ever.

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