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Posts by Lourdes DeSapri

Why non-millennials, and your brand, should start using Snapchat

Why Snapchat is for everyone

A colleague of mine recently shared the tweet below as a humorous example of public figures and brands joining Snapchat and recognizing its importance in reaching younger generations. As evidenced by Bernie Sanders’ tweet announcing his new Snapchat account, while public figures and brands realize the importance of this social channel, they aren’t always sure how to use it to their advantage. With over 100 million daily active snapchatters and 5 billion video views every day, however, Snapchat can’t be ignored. It is considered to be the best way to reach 13 to 34 year olds, with 86 percent of users under the age of 34. Stats like those should be enough for everyone to take notice.

While the app is wildly popular among millennials,…

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