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Posts by Dean Ilijasic

The 1 way to overcome content overload

Before you promote your product, enhance your brand, or engage in any form of communication with your target audience, be sure you know what content will attract them. If that sounds like a basic statement, it is. But it’s far easier said than done. And, given the ever-changing digital landscape along with the increasing amounts of content being pushed out to your audience, it’s becoming more difficult every day. You cannot rely on what has worked in the past.

Your customers are in content overload due to the volume of information being directed to your audience and the increasing number of channels delivering that content. As a result, people are becoming ever more selective on what reaches them and what they decide to consume. But it’s not just the volume of…

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