CLEVELAND – July 23, 2008 -- Dix & Eaton (www.dix-eaton.com), the employee-owned strategic communications firm in Cleveland has joined the exclusive “think tank,” Lumin Collaborative (www.luminllc.com).
Lumin was created six years ago as the industry’s first think tank and continues its quest to discover the next generation of communications solutions. Founding members CRT/tanaka, Peppercom and Padilla Speer Beardsley are joined by Hispanic marketer Conexion, Capstrat and now Dix & Eaton.
The 56 year old agency is one of the largest communications firms in the Midwest and is among the country’s top 50. Dix & Eaton is best known for its expertise in the following sectors: crisis communications, employee communications, investor relations, marketing communications, media relations and transaction communications.
“I worked with Dix & Eaton more than 20 years ago as a client,” said Mark Raper, founder and chairman of Lumin and CEO of CRT/tanaka. “They were smart and creative then, and now they are even more remarkable. All Lumin members have been impressed by their consultative model and their discipline regarding information-gathering. It is no wonder that Dix & Eaton has been named the country’s best mid-sized firm twice since 2000.”
“Lumin is quite a group of “next generation” agencies,” remarked Scott Chaikin, CEO at Dix & Eaton. “We’ll be even smarter and more valuable to clients through our Lumin membership. We are especially excited by shared training and best practices.”
Key Dix & Eaton clients include: Forest City Enterprises, Inc.; AkzoNobel Corporate; UnitedHealth Group, Inc.; PolyOne Corporation; Jones Day; The Rock & Roll Hall of Fame and Museum; and Kelly Services, Inc.
Lumin is a unique intellectual collaborative. Members collaborate on best practices, conduct proprietary research, develop product concepts, support each other for business development and client support and offer special MBA-related and trends training.
As new members, Chaikin, CEO of Dix & Eaton, and Chas Withers, president of Dix & Eaton, have been named to the Board of Directors of the Lumin Collaborative.
About Lumin Collaberative
Founded in 2003, Lumin is an intellectual collaborative of like-minded, independent PR firms dedicated to developing and providing next-generation communications solutions for companies around the world. Lumin is composed of five leading mid-sized firms that include: CRT/tanaka, Conexion, Padilla Speer Beardsley, Peppercom, Capstrat and now Dix & Eaton. These member agencies have more than 300 professionals in 15 offices throughout the U.S. and Europe. The Board of Directors includes Mark Raper, as chair, Brian Ellis and Patrice Tanaka from CRT/tanaka, Martin Llorens and Gaby Alban from Conexion, Lynn Casey and Matt Kucharski from Padilla Speer Beardsley, Steve Cody and Ted Birkhahn from Peppercom, and Steven Keith and Ken Eudy from Capstrat. Additional information is available at www.luminllc.com.
About Dix & Eaton
Communication has the power to significantly improve performance, and Dix & Eaton partners with client management to harness that power. We specialize in building stronger stakeholder relationships through investor relations, media relations, marketing communications and employee communications. We also help organizations manage special situations with practices focused on crisis management and transaction communications. Founded in 1952, Dix & Eaton is the largest employee-owned PR and IR firm in the United States. For more information, visit www.dix-eaton.com
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