In a recently published book entitled Going Public, Dix & Eaton Senior Vice President Mary Dunbar shares her expertise on how investor relations can help ensure that the market values a newly public company fairly. As a former Chairman of the Board of the National Investor Relations Institute and long-time investor relations counselor, Dunbar is an authority on financial communications and investor relations. The publication is written for corporate executives and their advisors who are engaged in an initial public offering.
Dunbar provides an in-depth discussion of communications aspects during three stages in the process of taking a company public - Pre-IPO Investor Relations, the IPO Road Show and Post-IPO Investor Relations. For each stage, she details, step-by-step, the role of communications, as well as associated regulatory requirements and limitations on communication. As she notes, “… achieving the right valuation requires continuous, consistent, and convincing communications, because a company faces substantial competition for investors’ attention.”
Click here to purchase a copy of Going Public. |
