“The emphasis of our work was on laying the groundwork for a high-performing communications function within the District,” said Scott Chaikin, chairman and chief executive officer. “We wanted to ensure that all audiences understand and appreciate the steady progress the District is making as it moves forward in becoming one of the premier districts in the country.”

Altogether, Dix & Eaton provided the equivalent of more than $100,000 in pro bono services involving senior counselors, marketing and media relations specialists and writers.  Services included executive counsel, local media relations counsel, communication planning, branding strategy, writing support, and staffing advice and training.

“The service that Dix & Eaton provided was invaluable,” said Eugene T.W. Sanders, the District’s chief executive officer.  “The organization was instrumental in assisting the Cleveland Metropolitan School District enhance the marketing and communications effort as well as promote our five-year strategic plan.”

About The Henry F. Eaton Legacy Project

The legacy program was established in memory of Dix & Eaton’s late co-founder, who demonstrated a tremendous love for and commitment to the Northeast Ohio community through personal service and leadership. It involves regular designation of a single project of meaningful scale and importance such that a significant donation of the firm’s professional resources can help make a noticeable impact for the benefit of the community.

Through the program, Dix & Eaton has provided the equivalent of approximately $250,000 in services to support programs that benefit the region.  Dix & Eaton’s inaugural legacy project supported Team NEO in the process of charting a marketing strategy and researching and articulating a set of key economic development differentiators for Northeast Ohio. Its second project helped lay the groundwork for and create a regional marketing program known as the Cleveland Plus Marketing Alliance.

Eaton, who co-founded Dix & Eaton in 1952, served as a trusted counselor and confidant to many of the region’s top business and civic leaders and devoted personal time and energy to countless civic and charitable causes – especially in the areas of the arts, education, economic development and the overall well-being of the community.  He died in 2003.

***

Communication has the power to significantly improve performance, and Dix & Eaton partners with client management to harness that power. We specialize in building stronger stakeholder relationships through investor relations, media relations, marketing communications and employee communications. We also help organizations manage special situations with practices focused on crisis management and transaction communications. Founded in 1952, Dix & Eaton is the largest employee-owned PR and IR firm in the United States. For more information, visit www.dix-eaton.com.

# # #